The Property X-Ray — Know Before You <!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Privacy Policy | The Property X-Ray — Movin Florida
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Privacy Policy

Effective Date: May 6, 2026  ·  Last Updated: May 6, 2026

This Privacy Policy describes how Movin Florida / Gena Gilleland, Realtor® ("we," "us," or "our") collects, uses, and protects information you submit through The Property X-Ray website at go.movinflorida.com/property-xray-page. By submitting your information, you agree to the practices described here.

1. Who We Are

Gena Gilleland is a licensed Florida real estate professional (License #3235703) affiliated with Charles Rutenberg Realty, operating the Property X-Ray buyer research service under the Movin Florida brand. Our contact information:

2. Information We Collect

When you submit the Property X-Ray request form, we collect the following information:

  • First and last name
  • Email address
  • Phone number (used for SMS and voice contact)
  • Property address you are requesting research on
  • Optional notes you include with your request

We do not collect payment information, social security numbers, or government ID numbers through this website.

3. How We Use Your Information

Information you submit is used exclusively to:

  • Fulfill your Property X-Ray research request and deliver the report
  • Contact you by phone, email, or SMS to confirm receipt, ask clarifying questions, or deliver your report
  • Send follow-up communications related to your real estate search (with your consent)
  • Improve the quality and delivery of our research service

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

4. SMS / Text Message Consent

By checking the SMS consent box on the request form, you expressly consent to receive text messages from Movin Florida / Gena Gilleland at the phone number you provided. Message frequency varies. Standard message and data rates may apply.

To opt out of SMS: Reply STOP to any text message we send you. After you opt out, you will receive one final confirmation message and then no further texts.

For help: Reply HELP to any text message or contact us at [email protected].

Consent to receive SMS is not a condition of purchasing any property or service.

5. Technology Platforms We Use

GoHighLevel (GHL)

This website and form are hosted and processed through GoHighLevel (leadconnectorhq.com), a CRM and marketing platform. Your form submission data is stored in GHL's systems. GHL acts as a data processor on our behalf. Their privacy policy is available at gohighlevel.com/privacy-policy.

Airtable

Property research data and report findings may be stored in Airtable, a cloud database platform. Airtable's privacy policy is available at airtable.com/privacy.

6. Data Retention

We retain your contact information and research request data for as long as necessary to provide the requested service and for reasonable follow-up regarding your real estate search, typically no longer than 24 months of inactivity. You may request deletion of your data at any time by contacting us.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate information
  • Request deletion of your information
  • Opt out of marketing communications at any time
  • Withdraw SMS consent by replying STOP to any text message

To exercise any of these rights, contact us at [email protected] or call/text 386-217-3212.

8. Cookies and Analytics

This website is hosted on GoHighLevel's platform. GHL may use cookies and similar tracking technologies for platform functionality and analytics. We do not currently operate independent advertising cookies or third-party tracking pixels on this page beyond what GHL's platform installs.

9. Children's Privacy

This website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through this form, please contact us immediately so we can delete it.

10. Security

We take reasonable technical and organizational precautions to protect your personal information from unauthorized access, loss, or misuse. However, no internet transmission is completely secure. Please contact us immediately if you believe your information has been compromised.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Material changes will be communicated through our website or directly to affected users where feasible. Continued use of our service after any changes constitutes your acceptance of the updated policy.

12. Florida Real Estate Disclosure

Gena Gilleland is a licensed Florida real estate salesperson (License #3235703), affiliated with Charles Rutenberg Realty. The Property X-Ray is an informational service, not a legal, appraisal, or inspection service. Information gathered through this form may be used to establish a professional relationship as your buyer's agent.

13. Contact Us

Questions, concerns, or requests related to this Privacy Policy should be directed to: